READ: Dávila, Arlene. “Knowledges: Facts and Fictions of a People as a Market” (from Latinos Inc.: The Marketing and Making of People)
Sofia Vergara – Cover Girl Commercial (youtube video)
DISCUSSION: Carolyn Luby & Veronica Perez
Please make sure to refer specifically to the Arlene Dávila’s chapter “Knowledges” in your post where appropriate. Also, please fee free to respond to Carolyn & Veronica’s discussion of the topic. If you want to bring any additional resources, please cite accordingly.