Gillianna Mendoza, Lucia Parisi, Jeremy Kaplan, Morgan Kamm:
Campus Wide Impressions of Latinas in Music Videos
The purpose of our discussion is to address the construction of Latina women in the music video production world, specifically analyzing college student perceptions. From studying modern music videos of all genres, both involving non-Hispanic and Hispanic artists, we have been able to identify a growing involvement of Hispanic women as background dancers, and individual “strippers”. As a result of this growing portrayal of Latinas, more and more stereotypes are being formed which reflect these Hispanic women as hypersexual, exotic, “kinky” beings. There are several examples of Hispanic women portrayed in a brighter light, such as politicians, news reporters, etc. but seeing that most of the target audience for music videos ranges from 12-24, we are able to see an overwhelming growth in stereotypes and misconceptions to further misconstrue the Hispanic population as a whole. College students fall perfectly into this range, and are especially affected by music videos seeing that music is a huge part of their lives and social scenes. From this discussion, we hope to address these issues of stereotypes, while also educating those outside of the classroom of all the effects this sort of media portrayal causes. The more people understand about Hispanic women and their true role in society compared to what is being portrayed in this media, the less chance there is they will be treated as they are portrayed, and perhaps be able to be seen in a better light.
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